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Enterprise Software: Retail Analytics Market Insights - Summer 2025

Enterprise Software
Technology

Market Overview

Retail Analytics Software

  • The U.S retail analytics market is expected to reach $2.9 billion in 2025, growing at a CAGR of 17.1% to $6.3 billion by 2030.
    • This momentum is driven by rising demand for retailers with integrated platforms that streamline inventory management, billing, CRM, ERP, and warehouse operations. Retailers are also focused on omnichannel retail capabilities, customizable POS solutions, dynamic pricing tools, and robust data security.
  • Across the broader retail and e-commerce landscape, M&A activity is being fueled by technology innovation, evolving consumer preferences, and the urgency for companies to scale quickly. Demand for cloud-based solutions, advanced analytics, and AI-driven automation remains a central driver of strategic initiatives.
  • Large and mid-market players are pursuing consolidation to strengthen operational scale and address increasingly complex logistical requirements. This environment is making companies with differentiated technology or strong digital platforms attractive acquisition targets, while also creating growth opportunities for mid-sized and emerging firms through strategic transactions.

Industry Snapshot

$2.9 → $6.3B
U.S. retail analytics software market projected to grow at a 17.1% CAGR through 2030

54%
U.S retailer sinvesting in AI-driven personalization, virtual dressing rooms, and tailored marketing

43%
Retail executives plan to invest $100M+ in AI-driven supply chain systems within three years

Bar chart showing U.S. HCIT M&A transaction volume from 2019 to 2024E, increasing from 93 deals in 2019 to 165 in 2024E. Stacked bar chart below shows U.S. HCIT M&A by acquirer type from 2019 to 2024E: strategic acquirers in yellow, private equity-backed strategics in gray, and financial sponsors in white. Strategics remained dominant throughout, while financial sponsor activity was flat.